Patient reviews and testimonials are one of the most powerful marketing tools in growing any dental practice. In this presentation, Dr. H. Ryan Kazemi discusses how to deliver remarkable services to create ‘wow’ patients and how to encourage them to tell their story. In addition, he’ll discuss how to request and get reviews from happy patients and ways to share them online for maximal exposure. Finally, Dr. Kazemi will review key strategies in managing negative reviews.

Learning Objectives: Upon completion of this session, participants will be able to:

• Understand key principles in creating remarkable patient experiences
• Learn how to request and share patient reviews for optimal exposure
• How to use patient reviews in your marketing plan to generate new patients
• How to manage negative reviews

Program length: 1.5 – 2  hour

This presentation discusses how to use social media and build web presence to attract the kind of patients you want.

Learning Objectives: Upon completion of this session, participants will be able to:

• Understand different types of social media
• Learn how to create an effective online campaign
• Learn key elements of an effective website and how to create effective in-bound marketing using social media

Program length:  2  hour