Marketing that Works

The rules of marketing have changed. The days of mass marketing and coupon dentistry are over. To achieve remarkable results and avoid a disappointing return on investment, you must employ effective advertising and marketing strategies with well defined goals and carefully executed plans.

Questions to consider

  • Who is the audience you are trying to reach?
  • Where are they?
  • How do they respond to marketing?
  • Have they given you permission to market to them?
  • What is the best advertising strategy?
  • How can the internet help you in promoting your implant practice?
  • How can social media and your website work for you?

Effective marketing is not…

  • Mass mailings
  • Email campaigns to a general audience
  • Paid advertising
  • Coupon dentistry
  • General offerings to the general public

A new age of marketing

  • Develop insightful information and content to help people solve problems
  • Share information about cutting-edge technology and techniques
  • Share real stories of real patients
  • Connect with your patients and understand their needs
  • Create a remarkable practice that people talk about
  • Offer services that create peak experiences
  • Engage and educate the community
  • Create relevant online content