A satisfied patient is one who is very happy with your service, care, and value. A loyal patient is one who loves your service and will remain your patient for a long time to come; someone who will tell his or her family, friends, and colleagues about you and your practice. Loyal patients are vital to your office and play a central role in the growth of your practice.
Customer loyalty is the growth factor in all kinds of service-related industries. For instance, hotels are no longer looking to have merely satisfied guests. They are reaching out to develop loyal guests who believe in the company, employees, and service and will go out of their way — and even pay more — to stay there.
It is fine to have satisfied customers or patients. That is something for which we should all strive in order to build successful practices. But the strategies for successful practices and growing practices are different. If you want to grow your practice, you must cultivate loyal patients.
This begins by building your practice on strong foundations with clearly defined goals, vision, and mission. It requires a focused practice that offers treatments you are passionate about and that you perform better than anyone else. It also takes the right team behind you, as well as clear systems and protocols, to create a culture that supports and fuels your growth. Lastly, you need relationships with specialists who are aligned with your vision and collaborate closely with you to help create and sustain customer loyalty. That is where we come in.